Description

***THIS EVENT HAS BEEN POSTPONED DUE TO THE COVID-19 PANDEMIC***

Date & Time: 28^th March 2020, 09:30-18:00

Venue:Wood Centre for Innovation

Join us on Saturday the 28th March for an exciting day of innovative design and problem-solving focussed on the area of transplant medicine.  

In this workshop, experts will guide you through using a canvas, The Idea Arc -- a distilled visual of the design thinking process, that will bridge the pre-ideation/ideation phase with prototyping.

Using the newly developed Idea Arc canvas, participants will de-risk the ideas whilst:

• Understanding the users' pains and needs
• Shaping and refining raw ideas into user-centric solutions
• Assessing the ethical implications of potential design solutions
• Getting a flavour of prototyping and testing solutions

No prior knowledge of design thinking or a clinical background are needed to participate.

On the Day

09:30-10:00: Registration and welcome with refreshments

10:00-10:30: Setting the scope of the challenge

10:30-13:00: SESSION I

13:00-14:00: Lunch and discussion

14:30-16:00: SESSION II

16:00-17:00: Closing

17:00-18:00: Drinks, nibbles and networking

Getting There

From Oxford city centre:

By bus--take 4/4A/4B/4C to Masons Road East (30 mins), walk 10 mins to WCFI

By taxi—approximately 25mins

Clinical and Design Experts

Andy Peniket trained in medicine in Oxford and Cambridge before working in bone marrow transplantation in London. As a consultant in Oxford he has worked with leukaemia, myeloma and transplant patients. He is Clinical Director of Haematology and Bone Marrow Transplantation in Oxford and Chair of the British Society of Bone Marrow Transplantation Clinical Trials Committee. He is also a member of the national Clinical Reference Groups both for bone marrow transplantation and chemotherapy.

Alejandro Lecuna is a Berlin-based innovation designer, inventor, entrepreneur, and academic. In his design career, spanning over 25 years, he has consulted for large corporations, non-profits and start-ups within various industries (i.e. telecommunication, finance, education, automotive, digital) enabling them to conceive, evaluate and realize innovative ideas. Today he is Chief Design Officer of Takeoff.com, a well-funded eGrocery start-up based in Boston which brings together online ordering technology with robotic product handling. Alejandro has taught user centered design in Europe, South America and Asia. His teaching career started at the International Master of Integrated Design at Anhalt University of Applied Sciences in Dessau. He later founded and became Head of Programme of the Master of Strategic design at the Design Academy Berlin, bringing research-based design, methodology and strategy together under one programme. He is Visiting Professor at the Hasso Plattner Institute’s D.School in Potsdam where he teaches Design Thinking. Today, Alejandro is Professor for design and innovation at the University of Applied Sciences for Engineering and Economics in Berlin. His research focuses on the impact of design tools for supporting the collaborative creative process and for learning the design thinking mindset.

Liliana Lambriev is a freelance strategic & graphic designer, who got her start over twelve years ago in advertising and the international film industry. Here she specialized in developing concepts and prototypes for contemporary and period graphic props that were essential to the movie‘s plot and setting. Her experience in the film industry has translated directly into her work with complex consumer and business opportunities. Both require intense research, analysis, and the ability to transform concepts into tangible outcomes. For the last four years, Liliana has been working in Human-Centered Design, using elements of Service Design, Business Innovation, and Design Research principles to be able to design with great impact for a client base in Germany, Scandinavia, United Kingdom, Brazil, and beyond. Her career path has led her through a variety of industries (e.g. aviation, finance, insurance, entertainment, sports and healthcare), and given her the opportunity to facilitate Design Thinking workshops for Fjord, HPI Academy, Oxford Foundry, and Oxford Innovation Forum. Looking at design in a broader social context allows her to connect strategic thinking, visual communication, and empathetic storytelling to create useful and meaningful solutions to the ever-changing challenges of our world.

Joost Alleblas studied at the Erasmus University Rotterdam, the University of Amsterdam and ESSEC-Paris. He obtained a master in both Philosophy and Economics. Currently he's pursuing a PhD in the philosophy of technology at TU Delft, investigating how design can cope with changing moral values in societies and users.  Joost has published on Virtual Reality and Nature (2016), Surveillance and Singapore (2019). He teaches Design Ethics in Dessau (Hochschule Anhalt) and at the design akademie Berlin. His focus is on ethics in Design and the effects of emerging technologies on society and individuals. He is interested in discovering how philosophy can help designers be reflective on the side-effects of their innovations and improve on their analyses of the future and their place in the future. 

Thanks to the Medical Sciences Division and Wood Centre for Innovation for supporting this event.